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Portrait of Ruth Handler

Ruth Handler

Ruth Handler was an American businesswoman and inventor…

Reads at Grades K-2 Listens at K–3

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The story

Ruth Handler

Hello. My name is Ruth Handler. I was born a long time ago, on November 4th, 1916. I grew up in a very big family, so there were always people around. Even when I was a little girl, my mind was always buzzing with ideas. I loved dreaming up new things and imagining all the wonderful possibilities the world held. I didn't just see things for what they were; I saw what they could become. This way of thinking was something special that I carried with me my whole life, and it helped me create something that children all over the world would come to love.

One day, I was watching my daughter, Barbara, play. She and her friends had paper dolls, and I noticed something interesting. They weren't pretending the dolls were babies or children. Instead, they imagined the dolls were grown-ups with important jobs. They would pretend the paper dolls were college students or librarians. This sparked a big idea in my head. I thought, what if there was a doll that looked like a grown-up? With a doll like that, girls could dream about their own futures and imagine all the amazing things they could become when they grew up.

I was so excited about my idea. I had a wonderful husband named Elliot, and together with our good friend, Harold Matson, we decided to start our own company. In 1945, we started our business in a small garage. We called our company Mattel. I couldn't wait to tell them my idea for a grown-up doll. But when I did, the men in my company didn't think it was a good idea. They told me they didn't think anyone would buy it. I felt a little disappointed, but deep down, I knew my idea was special. I said to myself, 'I won't give up.'.

I kept believing in my idea, and finally, I was able to make it happen. I designed a beautiful doll that looked like a young adult. I decided to name her 'Barbie,' which was a special nickname for my daughter, Barbara. On March 9th, 1959, we showed her to the world for the very first time at a big toy fair in New York City. At first, not everyone was sure about her, but soon, girls everywhere wanted a Barbie doll. A little later, I thought Barbie should have a friend, so I created a boy doll. I named him Ken, after my son.

I lived to be 85 years old, and I had a very full and happy life. My biggest joy was creating a toy that let children know they could be anything they wanted to be. With Barbie, a child could pretend to be an astronaut, a doctor, a pilot, or a president. I wanted every child to know that their dreams were important and that they could achieve anything they could imagine.

Wow facts

About

Ruth Handler was an American businesswoman and inventor, best known as the co-founder of the toy company Mattel and the creator of the iconic Barbie doll.

Born 1916 CE
Founded 1945 CE (circa)
Created 1959 CE
Founded 1976 CE (circa)
Died 2002 CE

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What did Ruth's daughter, Barbara, play with that gave Ruth a big idea?

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Ruth Handler
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